Master Ethical, Ecological Persuasion: Create Lasting Positive Change

Persuasion Engineering®

Upcoming Event - March 6th Orlando Florida

DR. Richard Bandler
Co-Founder of Neuro-Lingusitic Programming
Dr. Richard Bandler is the co-founder of Neuro-Linguistic Programming (NLP), the revolutionary approach to human communication, change, and excellence he developed in the 1970s with linguist John Grinder. Drawing from the work of master therapists like Fritz Perls, Virginia Satir, and Milton H. Erickson, Bandler pioneered models for modeling excellence in behavior, language, and thinking—transforming how people achieve breakthroughs in personal development, therapy, business, and persuasion. With over 40 years of continuous innovation, he has created advanced technologies including Design Human Engineering®, Neuro-Hypnotic Repatterning®, Persuasion Engineering®, and Charisma Enhancement®. As a world-renowned trainer, author, and speaker, Bandler has delivered seminars, workshops, and certifications internationally, empowering thousands to master influence, state management, and rapid change. His unique teaching style—story-driven, tonality-rich, and unconsciously transformative—installs patterns deeply and effortlessly. Co-author of classics like The Structure of Magic, Frogs into Princes, and Persuasion Engineering (with John La Valle), Bandler continues to evolve NLP as the leading edge of human potential. Join him live for the authentic, undiluted experience that has shaped the field for decades.
John La Valle
Master Trainer & Co-Author of Persuasion Engineering®
John La Valle is a world-renowned master trainer and co-author of Persuasion Engineering® with NLP co-creator Dr. Richard Bandler. With over 30 years of experience delivering in-person trainings to Fortune 100 companies and professionals worldwide, La Valle specializes in applying precision persuasion, language patterns, and unconscious influence strategies to real-world business, sales, coaching, and relationships. A key collaborator in preserving and advancing authentic NLP, La Valle has co-presented the legendary Persuasion Engineering® workshop annually since the 1990s, teaching participants how to fine-tune communication, handle objections effortlessly, and create lasting, ecological change that benefits everyone involved. His approach emphasizes ethical influence—guiding decisions in ways that align with long-term well-being, values, and mutual success, rather than short-term tactics. As a trainer, La Valle excels in making complex patterns accessible and immediately applicable, drawing from decades of live demonstrations and corporate results. He continues to lead the Pure NLP® team in delivering undiluted, high-impact trainings that transform how people connect, persuade, and lead. Join him live for the authentic experience that has shaped global leaders for decades.

The Real Power of Persuasion Engineering®: Two Masters, One Transformative Live Experience

Insights from an NLP Alumnus: Dr. Harlan Kilstein's Observations As a respected professional copywriter and longtime NLP practitioner, Dr. Harlan Kilstein shared powerful personal insights in his guide "Understanding NLP Mastery." What struck him most profoundly during his experiences were Bandler’s masterful use of stories and tonality—elements that deliver transformation on an unconscious level. These observations offer one compelling lens into the genius of the live Persuasion Engineering® experience, complementing Richard Bandler's full-spectrum mastery and John La Valle's precise, conscious application.

When you experience Richard Bandler and John La Valle teach Persuasion Engineering® live in the room, the transformation is profound, precise, and deeply personal. Bandler and La Valle calibrate in real time to every individual and the entire group—reading visual cues (posture, gestures, eye patterns), kinesthetic shifts (breathing, tension, energy), auditory rhythms (voice tone, pace, volume), and subtler sensory signals—to deliver exactly what each person needs in the moment.

John La Valle’s conscious precision complements this perfectly. Richard Bandler has said John is the best at NLP he has ever seen, and direct experience confirms it: John’s ability to impart the finest details of change with experience-rich clarity is unparalleled.

Together, they create a complete spectrum: Bandler’s generative, unconscious genius through multi-sensory installation meets La Valle’s structured, conscious mastery that makes patterns immediately understandable and actionable.

Stories: The Ultimate Unconscious Teaching Tool

Dr. Harlan Kilstein captured it perfectly: “The stories are the teaching. Everything else is just a framework.”

In live sessions, Richard Bandler weaves advanced persuasion patterns, calibration skills, and multi-sensory techniques directly into captivating narratives. Your conscious mind relaxes and enjoys the tale—while your unconscious mind installs the patterns effortlessly, creating rapid, lasting shifts in how you influence, sell, and connect. Stories are one of Dr. Bandler’s most elegant tools. Dr. Kilstein observed, “The stories are the teaching. Everything else is just a framework.” Bandler embeds techniques inside stories so seamlessly that your unconscious mind absorbs patterns while your conscious mind enjoys the narrative.

This richness is true and powerful, and Dr. Bandler’s mastery extends across all sensory systems—matching your visual imagery, kinesthetic feelings, auditory processing, and more. The live experience allows real-time adaptation to every learner’s unique map of the world.

Here are just a few examples of how these stories install powerful patterns across visual, auditory, and kinesthetic channels:

The heroin dealer’s buried house → shifts perception and reality frameworks (multi-sensory impact).
Communist spies’ shoes → trains razor-sharp noticing of unconscious signals.
Woman who couldn’t open doors → dissolves deep-seated resistance to change (felt kinesthetically, amplified by tone).

Experience these unconscious storytelling techniques firsthand—where stories become the fastest path to mastery.

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Proof in Action

This real-time, multi-sensory calibration—adapting instantly to each person’s unique visual, kinesthetic, auditory, and energetic map—is exactly what produces extraordinary, lasting results. Here’s a concrete example from a national weight-loss franchise we worked on directly with John La Valle: explosive growth in just 30 days, using only these patterns—no changes to ads, products, or marketing.

Metric	Before Training	After 30 Days	Improvement	Long-Term Benefit
Call-to-Close Rate	17%	68%	+300%	Sustainable revenue growth
Average Sale Size	$1,350	$2,700+	+100%	Higher client satisfaction
Cost Per Acquisition	$720	$200	-72%	Efficient, ethical scaling
Gross Margin Per Client	$650	$1,170+	+80%	Profitable, lasting relationships
90-Day Attrition Rate	—	<2%	New low	Exceptional client retention

Claim Your Exclusive Preview – Watch the Masters Live

Seventy-four-minute Day 1 session plus Dr. Kilstein's insights PDF. Private link, no charge.

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